Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, and something I’ve been working on with our SEO clients at FSC Interactive.
I would show specific examples of types of content (both the written content and the visual content) I’ve created / helped to create and how that content gets shared across the web & social media sites, as well as how to identify your best-performing content and make it epic. Attendees would come away with actionable ideas for how to create epic online content that drives traffic to their website, grows their brand online, and even how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads.
This post touches on some of what I cover in the presentation: http://www.missmalaprop.com/content-upcycle-method/